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Paesana produces and packages gourmet pasta sauces, organic products and condiments. In order to increase shelf appeal, distribution and sales, we overhauled their packaging, website, advertising, and marketing materials with a brighter look and imagery that conveyed the superior quality of their all-natural products. The result was a 200% increase in distribution and higher consumer awareness and sales.

Brand story
Package design

Website UX/UI
Sales material
Trade show graphics

Paesans Pasta Sauce Jars
Paesana Chicken Francesse photo
Paesana Cooking Sauce jars with new labels
Paesana condiment jars with new labels
Photograph of small pizza on pizza paddle
Paesana Pizza Sauce bottles with new labels
Paesana Extra Virgin Olive Oil bottles with new labels
Paesana mixed olives
Paesana website home page
Paesana website pages
Paesana website on tablet
Image of Paesana food photography styling