It's all about relationships.

The relationship between

your customer and

your brand.

Relationships: the chain of connections linking people to the brands they buy. Building those relationships and keeping them strong is our job. It’s the work of a perceptive partner, one that recognizes the aspirations of the consumer and the desirability of your brand, and communicates the values essential to each.

 

This is the philosophy behind Woodman Creative. Forging links between you and your customers—and keeping them strong—is the mission that drives our creative solutions.

 

When you’re ready to make those connections, we’re ready to help.

“Jowill Woodman is a talented, award-winning Creative Director and is very conceptual. He understands the balance between strategy and creativity and, as a result, develops work that is strategically sound, breaks through the clutter and resonates with the consumer. His creative helps his clients build their brands and grow their businesses. Jowill is the consummate professional…a pleasure to work with.”

 

:: Bob Schmitt Strategic Marketing Director, Lucido + Company

What We Do.
And Why It Matters to You.

 

 

Woodman Creative is a collective of idea generators – art directors, designers, writers, marketing experts, developers and production professionals – who unite to produce groundbreaking creative solutions in partnership with our clients. Together, we craft an elegant brand message that has meaning and impact.

 

Our integrated, 360º approach connects brand strategy, identity, corporate communications, advertising and promotion, experiential graphics, packaging, books, and interactive media.

 

We shape customer perception to ensure engagement and build an ongoing relationship with your customers.

 

To learn more about linking customers to your brand, let’s connect.

“Jowill is not only superbly talented but also extremely easy to work with. Everyone says that this is the best Annual Report the Park has ever done. And there is no way we could have done it without Jowill. I would use him again in a second.”

 

:: Harvey Cohen, New York State Chief Creative Officer, Empire State Development

Services

CREATIVE STRATEGY

 

Strategy is the straight path that delivers you to your marketing goals. We create a strategy that capitalizes on the essential connection between a brand’s promise and consumer desire, and ultimately sets your brand apart. We partner with you to define the values and attributes of your brand and communicate them to your customer in an impactful, audience-relevant way while maintaining a unified brand voice.

 

 

BRAND DEVELOPMENT

 

A brand is more than just an name, icon, or identity, It’s the emotional response to that name, image, product, etc. It’s then that consumers make a choice. An emotional reaction sparks a decision that begins a journey or changes behavior. At Woodman Creative we develop impactful, audience-relevant branding programs targeted to your objectives. Programs that not only get the message out, they create experiences that ultimately shift audience perceptions about your brand in strategic ways.

 

 

Design

 

Design is experienced in everything you do and see, a fact we consider when we’re working for you. Each design assignment is informed by strong strategic thinking with a goal to engage, inform, direct and entertain the intended audience — in whatever media that gets your message where it needs to go.

 

Whether it's branding a television network so it’s instantly recognizable, creating an annual report that serves as a strong marketing tool, or articulating a logo that punches through the clutter, we approach every design challenge with a tactical approach to problem solving. Woodman Creative will raise your awareness of what good design can do to make good business.

 

Identity

Corporate communications

Advertising and Promotion

Web Design

Packaging

Books

Experiential

 

 

ADVERTISING

 

We tell stories. Compelling stories that differentiate you from the competition. The language we use for these stories can change perceptions about your brand and shape the all-important relationship with your customers. What’s more, we live by the philosophy that big ideas, not big budgets, tell the best stories and make the most effective advertising. And we deliver on that philosophy by finding the right venue for your target and budget – print, broadcast, out-of-home, and online – so the advertising we create has incredible impact.

 

 

INTERACTIVE

 

Well, you’re here. Not flipping through our leave-behind or on the phone talking to us in person. (Not yet, anyway.) So we understand that, as one of the first places people go to interact with customers and businesses, the Internet is an essential and cost-effective marketing resource.

 

Woodman Creative capitalizes on that by crafting sites serve as a 365/24/7 interactive marketing tool. Our goal is to build a dynamic site that provides access to information, plus offers something more. A site that creates an indelible impression, and experience that carries through on your brand promise. Your website becomes a powerful contribution to your brand equity, acting as a super-highway between you and your costumers.

 

 

PROMOTION

 

BOGO, sweepstakes, premiums, events, giveaways: attention-grabbers may provide a lure but have more potential to build long-lasting awareness and loyalty when they’re truly thoughtful extensions of your brand. Each such design assignment is informed by our strategic thinking with a goal to attract, engage, inform, and direct the intended audience. In whatever media or venue that gets your message where it needs to go.

 

 

NON-PROFIT

 

What ignites passion for a cause? Compels a person to give time, talent, or financial support? Fixates attention to one voice in a noisy, crowded environment? We've learned how to tell inspirational stories that communicate mission, achievement and need with equal effectiveness.

 

We can help you find the support you need from donors by providing the support you need to reach them. Working side by side, we’ll identify and articulate the message the most motivates.

“It’s easy to get a feel for talent from his portfolio, but you’re missing out on what truly sets him apart from others in his field: His amazing client interaction and team-orientation. Jowill always  brings excellent energy, smart solutions and a great sense of humor to the table.”

 

:: Maureen Naff, Director, Global marketing, Springer Nature

There's a Woodman Behind Woodman Creative

 

 

Jowill Woodman racked up his skills, and hands-on expertise, while developing successful integrated campaigns for a wide, and diverse range of clients. As the founder and chief creative of Woodman Creative, he enjoys developing strong relationships with his clients, ensuring a creative process that’s not only effective, it’s also an enjoyable, positive experience for clients.

 

Woodman Creative is an evolution of Guarino Woodman, an integrated advertising agency in NYC. There, Jowill helped launch Speedvision Network and following that success, its re-branding campaign when the network was sold to FOX Sports, airing there as Speed Channel. Other clients included AT&T, Foot Locker, Oxxford Clothes, Thirteen/WNET and Toshiba. Prior to running his own agency, Jowill cut his design teeth at Thirteen/WNET, where he developed on-air animated graphics and collateral for the network. He went on to become senior creative at Weiss Watson, the design arm of BBDO, creating adverting and collateral for Philip Morris, Claiborne, B.D. Baggies, and ATT&T, to name a few.

 

To enhance innate design skills, Jowill studied painting at Art Students League and fashion illustration and advertising design at Fashion Institute of Technology; he also majored in illustration at School of Visual Arts. Jowill’s illustrations have appeared in The New York Times Op-Ed pages, on-air graphics and print promotional materials for Thirteen/WNET, Bantam Books’ “The Brain,” Macmillan’s “Nature,” numerous Scholastic book titles, and in advertisements for Molson Golden Ale and Citibank.

 

Now we want to find out about you. Drop us a line.

 

RECOGNITION

 

BMA ACE: 14 Best of Long Island (BOLI) awards: CTAM Silver Mark Award: 4 Graphic Design USA awards: PBS Promotion Award: Print RDA

 

Relationships, the chain of connections linking people to the brands they buy. Building those relationships and keeping them strong is our job. It’s the work of a perceptive partner, one that recognizes the aspirations of the consumer and the desirability of your brand, and communicates the values essential to each.

 

This is the philosophy behind Woodman Creative. Forging links between you and your customers—and keeping them strong—is the mission that drives our creative solutions.

 

When you’re ready to make those connections, we’re ready to help.

It's all about relationships. The relationship between your customer and
your brand.

“Jowill Woodman is a talented, award-winning Creative Director and is very conceptual. He understands the balance between strategy and creativity and, as a result, develops work that is strategically sound, breaks through the clutter and resonates with the consumer. His creative helps his clients build their brands and grow their businesses. Jowill is the consummate professional…a pleasure to work with.”

 

:: Bob Schmitt, Strategic Marketing Director, Lucido + Company

What We Do.
And Why It Matters to You.

 

 

Woodman Creative is a collective of idea generators – art directors, designers, writers, marketing experts, developers and production professionals – who unite to produce groundbreaking creative solutions in partnership with our clients. Together, we craft an elegant brand message that has meaning and impact.

 

Our integrated, 360º approach connects brand strategy, identity, corporate communications, advertising and promotion, experiential graphics, packaging, books, and interactive media.

 

We shape customer perception to ensure engagement and build an ongoing relationship with your customers.

 

To learn more about linking customers to your brand, let’s connect.

“Jowill is not only superbly talented but also extremely easy to work with. Everyone says that this is the best Annual Report the Park has ever done. And there is no way we could have done it without Jowill. I would use him again in a second.”

 

:: Harvey Cohen, New York State Chief Creative Officer, Empire State Development

CREATIVE STRATEGY

 

Strategy is the straight path that delivers you to your marketing goals. We create a strategy that capitalizes on the essential connection between a brand’s promise and consumer desire, and ultimately sets your brand apart. We partner with you to define the values and attributes of your brand and communicate them to your customer in an impactful, audience-relevant way while maintaining a unified brand voice.

 

 

BRAND DEVELOPMENT

 

A brand is more than just an name, icon, or identity, It’s the emotional response to that name, image, product, etc. It’s then that consumers make a choice. An emotional reaction sparks a decision that begins a journey or changes behavior. At Woodman Creative we develop impactful, audience-relevant branding programs targeted to your objectives. Programs that not only get the message out, they create experiences that ultimately shift audience perceptions about your brand in strategic ways.

 

 

DESIGN

 

Design is experienced in everything you do and see, a fact we consider when we’re working for you. Each design assignment is informed by strong strategic thinking with a goal to engage, inform, direct and entertain the intended audience — in whatever media that gets your message where it needs to go.

 

Whether it's branding a television network so it’s instantly recognizable, creating an annual report that serves as a strong marketing tool, or articulating a logo that punches through the clutter, we approach every design challenge with a tactical approach to problem solving. Woodman Creative will raise your awareness of what good design can do to make good business.

 

Identity

Corporate communications

Advertising and Promotion

Web Design

Packaging

Books

Experiential

 

 

ADVERTISING

 

We tell stories. Compelling stories that differentiate you from the competition. The language we use for these stories can change perceptions about your brand and inform the all-important relationship with your customers. What’s more, we live by the philosophy that big ideas, not big budgets, tell the best stories and make the most effective advertising. And we deliver on that philosophy by finding the right venue for your target and budget – print, broadcast, out-of-home, web, social – so the advertising we create has incredible impact.

 

 

INTERACTIVE

 

Well, you’re here. Not flipping through our leave-behind or on the phone talking to us in person. (Not yet, anyway.) So we understand that, as one of the first places people go to interact with customers and businesses, the Internet is an essential and cost-effective marketing resource.

 

Woodman Creative capitalizes on that by crafting sites serve as a 365/24/7 interactive marketing tool. Our goal is to build a dynamic site that provides access to information, plus offers something more. A site that creates an indelible impression, and experience that carries through on your brand promise. Your website becomes a powerful contribution to your brand equity, acting as a super-highway between you and your costumers.

 

 

PROMOTION

 

BOGO, sweepstakes, premiums, events, giveaways: attention-grabbers may provide a lure but have more potential to build long-lasting awareness and loyalty when they’re truly thoughtful extensions of your brand. Each such design assignment is informed by our strategic thinking with a goal to attract, engage, inform, and direct the intended audience. In whatever media or venue that gets your message where it needs to go.

 

 

NON-PROFIT

 

What ignites passion for a cause? Compels a person to give time, talent, or financial support? Fixates attention to one voice in a noisy, crowded environment? We've learned how to tell inspirational stories that communicate mission, achievement and need with equal effectiveness.

 

We can help you find the support you need from donors by providing the support you need to reach them. Working side by side, we’ll identify and articulate the message the most motivates.

Services

“It’s easy to get a feel for talent from his portfolio, but you’re missing out on what truly sets him apart from others in his field: His amazing client interaction and team-orientation. Jowill always brings excellent energy, smart solutions and a great sense of humor to the table.”

 

:: Maureen Naff, Director, Global marketing, Springer Nature

There's a Woodman

Behind Woodman Creative

 

Jowill Woodman racked up his skills, and hands-on expertise, while developing successful integrated campaigns for a wide, and diverse range of clients. As the founder and chief creative of Woodman Creative, He enjoys developing strong relationships with his clients, ensuring a creative process that’s not only effective, it’s also an enjoyable, positive experience for clients.

 

Woodman Creative is an evolution of Guarino Woodman, an integrated advertising agency in NYC. There, Jowill helped launch Speedvision Network and following that success, its re-branding campaign when the network was sold to FOX Sports, airing there as Speed Channel. Other clients included AT&T, Foot Locker, Oxxford Clothes, Thirteen/WNET and Toshiba. Prior to running his own agency, Jowill cut his design teeth at Thirteen/WNET, where he developed on-air animated graphics and collateral for the network. He went on to become senior creative at Weiss Watson, the design arm of BBDO, creating adverting and collateral for Philip Morris, Claiborne, B.D. Baggies, and ATT&T, to name a few.

 

To enhance innate design skills, Jowill studied painting at Art Students League and fashion illustration and advertising design at Fashion Institute of Technology; he also majored in illustration at School of Visual Arts. Jowill’s illustrations have appeared in The New York Times Op-Ed pages, on-air graphics and print promotional materials for Thirteen/WNET, Bantam Books’ “The Brain,” Macmillan’s “Nature,” numerous Scholastic book titles, and in advertisements for Molson Golden Ale and Citibank.

 

Now we want to find out about you. Drop us a line.

 

RECOGNITION

 

BMA ACE: 14 Best of Long Island (BOLI) awards: CTAM Silver Mark Award: 4 Graphic Design USA awards: PBS Promotion Award: Print RDA

It's all about relationships.
The relationship between your customer and your brand.

Relationships, the chain of connections linking people to the brands they buy. Building those relationships and keeping them strong is our job. It’s the work of a perceptive partner, one that recognizes the aspirations of the consumer and the desirability of your brand, and communicates the values essential to each.

 

This is the philosophy behind Woodman Creative. Forging links between you and your customers—and keeping them strong—is the mission that drives our creative solutions.

 

When you’re ready to make those connections, we’re ready to help.

 

“Jowill Woodman is a talented, award-winning Creative Director and is very conceptual. He understands the balance between strategy and creativity and, as a result, develops work that is strategically sound, breaks through the clutter and resonates with the consumer. His creative helps his clients build their brands and grow their businesses. Jowill is the consummate professional…a pleasure to work with.”

 

:: Bob Schmitt, Strategic Marketing Director, Lucido + Company

What We Do.
And Why It Matters to You.

 

 

Woodman Creative is a collective of idea generators – art directors, designers, writers, marketing experts, developers and production professionals – who unite to produce groundbreaking creative solutions in partnership with our clients. Together, we craft an elegant brand message that has meaning and impact.

 

Our integrated, 360º approach connects brand strategy, identity, corporate communications, advertising and promotion, experiential graphics, packaging, books, and interactive media.

 

We shape customer perception to ensure engagement and build an ongoing relationship with your customers.

 

To learn more about linking customers to your brand, let’s connect.

“Jowill is not only superbly talented but also extremely easy to work with. Everyone says that this is the best Annual Report the Park has ever done. And there is no way we could have done it without Jowill. I would use him again in a second.”

 

:: Harvey Cohen, New York State Chief Creative Officer, Empire State Development

Services

 

 

CREATIVE STRATEGY

 

Strategy is the straight path that delivers you to your marketing goals. We create a strategy that capitalizes on the essential connection between a brand’s promise and consumer desire, and ultimately sets your brand apart. We partner with you to define the values and attributes of your brand and communicate them to your customer in an impactful, audience-relevant way while maintaining a unified brand voice.

 

 

BRAND DEVELOPMENT

 

A brand is more than just an name, icon, or identity, It’s the emotional response to that name, image, product, etc. It’s then that consumers make a choice. An emotional reaction sparks a decision that begins a journey or changes behavior. At Woodman Creative we develop impactful, audience-relevant branding programs targeted to your objectives. Programs that not only get the message out, they create experiences that ultimately shift audience perceptions about your brand in strategic ways.

 

 

DESIGN

 

Design is experienced in everything you do and see, a fact we consider when we’re working for you. Each design assignment is informed by strong strategic thinking with a goal to engage, inform, direct and entertain the intended audience — in whatever media that gets your message where it needs to go.

 

Whether it's branding a television network so it’s instantly recognizable, creating an annual report that serves as a strong marketing tool, or articulating a logo that punches through the clutter, we approach every design challenge with a tactical approach to problem solving. Woodman Creative will raise your awareness of what good design can do to make good business.

 

Identity

Corporate communications

Advertising and Promotion

Web Design

Packaging

Books

Experiential

 

 

ADVERTISING

 

We tell stories. Compelling stories that differentiate you from the competition. The language we use for these stories can change perceptions about your brand and inform the all-important relationship with your customers. What’s more, we live by the philosophy that big ideas, not big budgets, tell the best stories and make the most effective advertising. And we deliver on that philosophy by finding the right venue for your target and budget – print, broadcast, out-of-home, web, social – so the advertising we create has incredible impact.

 

 

Interactive

 

Well, you’re here. Not flipping through our leave-behind or on the phone talking to us in person. (Not yet, anyway.) So we understand that, as one of the first places people go to interact with customers and businesses, the Internet is an essential and cost-effective marketing resource.

 

Woodman Creative capitalizes on that by crafting sites serve as a 365/24/7 interactive marketing tool. Our goal is to build a dynamic site that provides access to information, plus offers something more. A site that creates an indelible impression, and experience that carries through on your brand promise. Your website becomes a powerful contribution to your brand equity, acting as a super-highway between you and your costumers.

 

 

PROMOTION

 

BOGO, sweepstakes, premiums, events, giveaways: attention-grabbers may provide a lure but have more potential to build long-lasting awareness and loyalty when they’re truly thoughtful extensions of your brand. Each such design assignment is informed by our strategic thinking with a goal to attract, engage, inform, and direct the intended audience. In whatever media or venue that gets your message where it needs to go.

 

 

NON-PROFIT

 

What ignites passion for a cause? Compels a person to give time, talent, or financial support? Fixates attention to one voice in a noisy, crowded environment? We've learned how to tell inspirational stories that communicate mission, achievement and need with equal effectiveness.

 

We can help you find the support you need from donors by providing the support you need to reach them. Working side by side, we’ll identify and articulate the message the most motivates.

“Jowill is not only superbly talented but also extremely easy to work with. Everyone says that this is the best Annual Report the Park has ever done. And there is no way we could have done it without Jowill. I would use him again in a second.”

 

:: Harvey Cohen, New York State Chief Creative Officer, Empire State Development

It's all about relationships.

The relationship between your customer and your brand.

 

Relationships, the chain of connections linking people to the brands they buy. Building those relationships and keeping them strong is our job. It’s the work of a perceptive partner, one that recognizes the aspirations of the consumer and the desirability of your brand, and communicates the values essential to each.

 

This is the philosophy behind Woodman Creative. Forging links between you and your customers—and keeping them strong—is the mission that drives our creative solutions.

 

When you’re ready to make those connections, we’re ready to help.

What We Do.
And Why It Matters
to You.

 

 

Woodman Creative is a collective of idea generators – art directors, designers, writers, marketing experts, developers and production professionals – who unite to produce groundbreaking creative solutions in partnership with our clients. Together, we craft an elegant brand message that has meaning and impact.

 

Our integrated, 360º approach connects brand strategy, identity, corporate communications, advertising and promotion, experiential graphics, packaging, books, and interactive media.

 

We shape customer perception to ensure engagement and build an ongoing relationship with your customers.

 

To learn more about linking customers to your brand, let’s connect.

Services

 

CREATIVE STRATEGY

 

Strategy is the straight path that delivers you to your marketing goals. We create a strategy that capitalizes on the essential connection between a brand’s promise and consumer desire, and ultimately sets your brand apart. We partner with you to define the values and attributes of your brand and communicate them to your customer in an impactful, audience-relevant way while maintaining a unified brand voice.

 

 

BRAND DEVELOPMENT

 

A brand is more than just an name, icon, or identity, It’s the emotional response to that name, image, product, etc. It’s then that consumers make a choice. An emotional reaction sparks a decision that begins a journey or changes behavior. At Woodman Creative we develop impactful, audience-relevant branding programs targeted to your objectives. Programs that not only get the message out, they create experiences that ultimately shift audience perceptions about your brand in strategic ways.

 

 

DESIGN

 

Design is experienced in everything you do and see, a fact we consider when we’re working for you. Each design assignment is informed by strong strategic thinking with a goal to engage, inform, direct and entertain the intended audience — in whatever media that gets your message where it needs to go.

 

Whether it's branding a television network so it’s instantly recognizable, creating an annual report that serves as a strong marketing tool, or articulating a logo that punches through the clutter, we approach every design challenge with a tactical approach to problem solving. Woodman Creative will raise your awareness of what good design can do to make good business.

 

Identity

Corporate communications

Advertising and Promotion

Web Design

Packaging

Books

Experiential

 

 

ADVERTISING

 

We tell stories. Compelling stories that differentiate you from the competition. The language we use for these stories can change perceptions about your brand and inform the all-important relationship with your customers. What’s more, we live by the philosophy that big ideas, not big budgets, tell the best stories and make the most effective advertising. And we deliver on that philosophy by finding the right venue for your target and budget – print, broadcast, out-of-home, web, social – so the advertising we create has incredible impact.

 

 

Interactive

 

Well, you’re here. Not flipping through our leave-behind or on the phone talking to us in person. (Not yet, anyway.) So we understand that, as one of the first places people go to interact with customers and businesses, the Internet is an essential and cost-effective marketing resource.

 

Woodman Creative capitalizes on that by crafting sites serve as a 365/24/7 interactive marketing tool. Our goal is to build a dynamic site that provides access to information, plus offers something more. A site that creates an indelible impression, and experience that carries through on your brand promise. Your website becomes a powerful contribution to your brand equity, acting as a super-highway between you and your costumers.

 

 

PROMOTION

 

BOGO, sweepstakes, premiums, events, giveaways: attention-grabbers may provide a lure but have more potential to build long-lasting awareness and loyalty when they’re truly thoughtful extensions of your brand. Each such design assignment is informed by our strategic thinking with a goal to attract, engage, inform, and direct the intended audience. In whatever media or venue that gets your message where it needs to go.

 

 

NON-PROFIT

 

What ignites passion for a cause? Compels a person to give time, talent, or financial support? Fixates attention to one voice in a noisy, crowded environment? We've learned how to tell inspirational stories that communicate mission, achievement and need with equal effectiveness.

 

We can help you find the support you need from donors by providing the support you need to reach them. Working side by side, we’ll identify and articulate the message the most motivates.

“Jowill is not only superbly talented but also extremely easy to work with. Everyone says that this is the best Annual Report the Park has ever done. And there is no way we could have done it without Jowill. I would use him again in a second.”

 

:: Harvey Cohen, New York State Chief Creative Officer, Empire State Development

“It’s easy to get a feel for talent from his portfolio, but you’re missing out on what truly sets him apart from others in his field: His amazing client interaction and team-orientation. Jowill always brings excellent energy, smart solutions and a great sense of humor to the table.”

 

:: Maureen Naff, Director, Global marketing, Springer Nature

There's a Woodman Behind Woodman Creative

 

Jowill Woodman racked up his skills, and hands-on expertise, while developing successful integrated campaigns for a wide, and diverse range of clients. As the founder and chief creative of Woodman Creative, He enjoys developing strong relationships with his clients, ensuring a creative process that’s not only effective, it’s also an enjoyable, positive experience for clients.

 

Woodman Creative is an evolution of Guarino Woodman, an integrated advertising agency in NYC. There, Jowill helped launch Speedvision Network and following that success, its re-branding campaign when the network was sold to FOX Sports, airing there as Speed Channel. Other clients included AT&T, Foot Locker, Oxxford Clothes, Thirteen/WNET and Toshiba. Prior to running his own agency, Jowill cut his design teeth at Thirteen/WNET, where he developed on-air animated graphics and collateral for the network. He went on to become senior creative at Weiss Watson, the design arm of BBDO, creating adverting and collateral for Philip Morris, Claiborne, B.D. Baggies, and ATT&T, to name a few.

 

To enhance innate design skills, Jowill studied painting at Art Students League and fashion illustration and advertising design at Fashion Institute of Technology; he also majored in illustration at School of Visual Arts. Jowill’s illustrations have appeared in The New York Times Op-Ed pages, on-air graphics and print promotional materials for Thirteen/WNET, Bantam Books’ “The Brain,” Macmillan’s “Nature,” numerous Scholastic book titles, and in advertisements for Molson Golden Ale and Citibank.

 

Now we want to find out about you. Drop us a line.

 

 

RECOGNITION

 

BMA ACE: 14 Best of Long Island (BOLI) awards: CTAM Silver Mark Award: 4 Graphic Design USA awards: PBS Promotion Award: Print RDA

“Jowill Woodman is a talented, award-winning Creative Director and is very conceptual. He understands the balance between strategy and creativity and, as a result, develops work that is strategically sound, breaks through the clutter and resonates with the consumer. His creative helps his clients build their brands and grow their businesses. Jowill is the consummate professional…a pleasure to work with.”

 

:: Bob Schmitt, Strategic Marketing Director, Lucido + Company

 

What We Do.
And Why It Matters
to You.

 

 

Woodman Creative is a collective of idea generators – art directors, designers, writers, marketing experts, developers and production professionals – who unite to produce groundbreaking creative solutions in partnership with our clients. Together, we craft an elegant brand message that has meaning and impact.

 

Our integrated, 360º approach connects brand strategy, identity, corporate communications, advertising and promotion, experiential graphics, packaging, books, and interactive media.

 

We shape customer perception to ensure engagement and build an ongoing relationship with your customers.

 

To learn more about linking customers to your brand,
let’s connect.

“Jowill is not only superbly talented but also extremely easy to work with. Everyone says that this is the best Annual Report the Park has ever done. And there is no way we could have done it without Jowill. I would use him again in a second.”

 

:: Harvey Cohen, New York State Chief Creative Officer, Empire State Development

SERVICES

 

 

CREATIVE STRATEGY

 

Strategy is the straight path that delivers you to your marketing goals. We create a strategy that capitalizes on the essential connection between a brand’s promise and consumer desire, and ultimately sets your brand apart. We partner with you to define the values and attributes of your brand and communicate them to your customer in an impactful, audience-relevant way while maintaining a unified brand voice.

 

 

BRAND DEVELOPMENT

 

A brand is more than just an name, icon, or identity, It’s the emotional response to that name, image, product, etc. It’s then that consumers make a choice. An emotional reaction sparks a decision that begins a journey or changes behavior. At Woodman Creative we develop impactful, audience-relevant branding programs targeted to your objectives. Programs that not only get the message out, they create experiences that ultimately shift audience perceptions about your brand in strategic ways.

 

 

DESIGN

 

Design is experienced in everything you do and see, a fact we consider when we’re working for you. Each design assignment is informed by strong strategic thinking with a goal to engage, inform, direct and entertain the intended audience — in whatever media that gets your message where it needs to go.

 

Whether it's branding a television network so it’s instantly recognizable, creating an annual report that serves as a strong marketing tool, or articulating a logo that punches through the clutter, we approach every design challenge with a tactical approach to problem solving. Woodman Creative will raise your awareness of what good design can do to make good business.

 

Identity

Corporate communications

Advertising and Promotion

Web Design

Packaging

Books

Experiential

 

 

ADVERTISING

 

We tell stories. Compelling stories that differentiate you from the competition. The language we use for these stories can change perceptions about your brand and inform the all-important relationship with your customers. What’s more, we live by the philosophy that big ideas, not big budgets, tell the best stories and make the most effective advertising. And we deliver on that philosophy by finding the right venue for your target and budget – print, broadcast, out-of-home, web, social – so the advertising we create has incredible impact.

 

 

INTERACTIVE

 

Well, you’re here. Not flipping through our leave-behind or on the phone talking to us in person. (Not yet, anyway.) So we understand that, as one of the first places people go to interact with customers and businesses, the Internet is an essential and cost-effective marketing resource.

 

Woodman Creative capitalizes on that by crafting sites serve as a 365/24/7 interactive marketing tool. Our goal is to build a dynamic site that provides access to information, plus offers something more. A site that creates an indelible impression, and experience that carries through on your brand promise. Your website becomes a powerful contribution to your brand equity, acting as a super-highway between you and your costumers.

 

 

PROMOTION

 

BOGO, sweepstakes, premiums, events, giveaways: attention-grabbers may provide a lure but have more potential to build long-lasting awareness and loyalty when they’re truly thoughtful extensions of your brand. Each such design assignment is informed by our strategic thinking with a goal to attract, engage, inform, and direct the intended audience. In whatever media or venue that gets your message where it needs to go.

 

 

NON-PROFIT

 

What ignites passion for a cause? Compels a person to give time, talent, or financial support? Fixates attention to one voice in a noisy, crowded environment? We've learned how to tell inspirational stories that communicate mission, achievement and need with equal effectiveness.

 

We can help you find the support you need from donors by providing the support you need to reach them. Working side by side, we’ll identify and articulate the message the most motivates.

 

“It’s easy to get a feel for talent from his portfolio, but you’re missing out on what truly sets him apart from others in his field: His amazing client interaction and team-orientation. Jowill always brings excellent energy, smart solutions and a great sense of humor to the table.”

 

:: Maureen Naff, Director, Global marketing, Springer Nature

There's a Woodman Behind Woodman Creative

 

Jowill Woodman racked up his skills, and hands-on expertise, while developing successful integrated campaigns for a wide, and diverse range of clients. As the founder and chief creative of Woodman Creative, He enjoys developing strong relationships with his clients, ensuring a creative process that’s not only effective, it’s also an enjoyable, positive experience for clients.

 

Woodman Creative is an evolution of Guarino Woodman, an integrated advertising agency in NYC. There, Jowill helped launch Speedvision Network and following that success, its re-branding campaign when the network was sold to FOX Sports, airing there as Speed Channel. Other clients included AT&T, Foot Locker, Oxxford Clothes, Thirteen/WNET and Toshiba. Prior to running his own agency, Jowill cut his design teeth at Thirteen/WNET, where he developed on-air animated graphics and collateral for the network. He went on to become senior creative at Weiss Watson, the design arm of BBDO, creating adverting and collateral for Philip Morris, Claiborne, B.D. Baggies, and ATT&T, to name a few.

 

To enhance innate design skills, Jowill studied painting at Art Students League and fashion illustration and advertising design at Fashion Institute of Technology; he also majored in illustration at School of Visual Arts. Jowill’s illustrations have appeared in The New York Times Op-Ed pages, on-air graphics and print promotional materials for Thirteen/WNET, Bantam Books’ “The Brain,” Macmillan’s “Nature,” numerous Scholastic book titles, and in advertisements for Molson Golden Ale and Citibank.

 

Now we want to find out about you. Drop us a line.

 

RECOGNITION

 

BMA ACE: 14 Best of Long Island (BOLI) awards: CTAM Silver Mark Award: 4 Graphic Design USA awards: PBS Promotion Award: Print RDA

 

It's all about relationships.

The relationship between your customer and your brand.

 

 

Relationships, the chain of connections linking people to the brands they buy. Building those relationships and keeping them strong is our job. It’s the work of a perceptive partner, one that recognizes the aspirations of the consumer and the desirability of your brand, and communicates the values essential to each.

 

This is the philosophy behind Woodman Creative. Forging links between you and your customers—and keeping them strong—is the mission that drives our creative solutions.

 

When you’re ready to make those connections, we’re ready to help.

“Jowill Woodman is a talented, award-winning Creative Director and is very conceptual. He understands the balance between strategy and creativity and, as a result, develops work that is strategically sound, breaks through the clutter and resonates with the consumer. His creative helps his clients build their brands and grow their businesses. Jowill is the consummate professional…a pleasure to work with.”

 

:: Bob Schmitt, Strategic Marketing Director, Lucido + Company

What We Do.
And Why It Matters
to You.

 

 

Woodman Creative is a collective of idea generators – art directors, designers, writers, marketing experts, developers and production professionals – who unite to produce groundbreaking creative solutions in partnership with our clients. Together, we craft an elegant brand message that has meaning and impact.

 

Our integrated, 360º approach connects brand strategy, identity, corporate communications, advertising and promotion, experiential graphics, packaging, books, and interactive media.

 

We shape customer perception to ensure engagement and build an ongoing relationship with your customers.

 

To learn more about linking customers to your brand, let’s connect.

“Jowill is not only superbly talented but also extremely easy to work with. Everyone says that this is the best Annual Report the Park has ever done. And there is no way we could have done it without Jowill. I would use him again in a second.”

 

:: Harvey Cohen, New York State Chief Creative Officer, Empire State Development

SERVICES

 

 

CREATIVE STRATEGY

 

Strategy is the straight path that delivers you to your marketing goals. We create a strategy that capitalizes on the essential connection between a brand’s promise and consumer desire, and ultimately sets your brand apart. We partner with you to define the values and attributes of your brand and communicate them to your customer in an impactful, audience-relevant way while maintaining a unified brand voice.

 

 

BRAND DEVELOPMENT

 

A brand is more than just an name, icon, or identity, It’s the emotional response to that name, image, product, etc. It’s then that consumers make a choice. An emotional reaction sparks a decision that begins a journey or changes behavior. At Woodman Creative we develop impactful, audience-relevant branding programs targeted to your objectives. Programs that not only get the message out, they create experiences that ultimately shift audience perceptions about your brand in strategic ways.

 

 

DESIGN

 

Design is experienced in everything you do and see, a fact we consider when we’re working for you. Each design assignment is informed by strong strategic thinking with a goal to engage, inform, direct and entertain the intended audience — in whatever media that gets your message where it needs to go.

 

Whether it's branding a television network so it’s instantly recognizable, creating an annual report that serves as a strong marketing tool, or articulating a logo that punches through the clutter, we approach every design challenge with a tactical approach to problem solving. Woodman Creative will raise your awareness of what good design can do to make good business.

 

Identity

Corporate communications

Advertising and Promotion

Web Design

Packaging

Books

Experiential

 

 

ADVERTISING

 

We tell stories. Compelling stories that differentiate you from the competition. The language we use for these stories can change perceptions about your brand and inform the all-important relationship with your customers. What’s more, we live by the philosophy that big ideas, not big budgets, tell the best stories and make the most effective advertising. And we deliver on that philosophy by finding the right venue for your target and budget – print, broadcast, out-of-home, web, social – so the advertising we create has incredible impact.

 

 

INTERACTIVE

 

Well, you’re here. Not flipping through our leave-behind or on the phone talking to us in person. (Not yet, anyway.) So we understand that, as one of the first places people go to interact with customers and businesses, the Internet is an essential and cost-effective marketing resource.

 

Woodman Creative capitalizes on that by crafting sites serve as a 365/24/7 interactive marketing tool. Our goal is to build a dynamic site that provides access to information, plus offers something more. A site that creates an indelible impression, and experience that carries through on your brand promise. Your website becomes a powerful contribution to your brand equity, acting as a super-highway between you and your costumers.

 

 

PROMOTION

 

BOGO, sweepstakes, premiums, events, giveaways: attention-grabbers may provide a lure but have more potential to build long-lasting awareness and loyalty when they’re truly thoughtful extensions of your brand. Each such design assignment is informed by our strategic thinking with a goal to attract, engage, inform, and direct the intended audience. In whatever media or venue that gets your message where it needs to go.

 

 

NON-PROFIT

 

What ignites passion for a cause? Compels a person to give time, talent, or financial support? Fixates attention to one voice in a noisy, crowded environment? We've learned how to tell inspirational stories that communicate mission, achievement and need with equal effectiveness.

 

We can help you find the support you need from donors by providing the support you need to reach them. Working side by side, we’ll identify and articulate the message the most motivates.

“It’s easy to get a feel for talent from his portfolio, but you’re missing out on what truly sets him apart from others in his field: His amazing client interaction and team-orientation. Jowill always brings excellent energy, smart solutions and a great sense of humor to the table.”

 

:: Maureen Naff, Director, Global marketing, Springer Nature

There's a Woodman Behind Woodman Creative

 

 

Jowill Woodman racked up his skills, and hands-on expertise, while developing successful integrated campaigns for a wide, and diverse range of clients. As the founder and chief creative of Woodman Creative, He enjoys developing strong relationships with his clients, ensuring a creative process that’s not only effective, it’s also an enjoyable, positive experience for clients.

 

Woodman Creative is an evolution of Guarino Woodman, an integrated advertising agency in NYC. There, Jowill helped launch Speedvision Network and following that success, its re-branding campaign when the network was sold to FOX Sports, airing there as Speed Channel. Other clients included AT&T, Foot Locker, Oxxford Clothes, Thirteen/WNET and Toshiba. Prior to running his own agency, Jowill cut his design teeth at Thirteen/WNET, where he developed on-air animated graphics and collateral for the network. He went on to become senior creative at Weiss Watson, the design arm of BBDO, creating adverting and collateral for Philip Morris, Claiborne, B.D. Baggies, and ATT&T, to name a few.

 

To enhance innate design skills, Jowill studied painting at Art Students League and fashion illustration and advertising design at Fashion Institute of Technology; he also majored in illustration at School of Visual Arts. Jowill’s illustrations have appeared in The New York Times Op-Ed pages, on-air graphics and print promotional materials for Thirteen/WNET, Bantam Books’ “The Brain,” Macmillan’s “Nature,” numerous Scholastic book titles, and in advertisements for Molson Golden Ale and Citibank.

 

Now we want to find out about you. Drop us a line.

 

 

 

RECOGNITION

 

BMA ACE: 14 Best of Long Island (BOLI) awards: CTAM Silver Mark Award: 4 Graphic Design USA awards: PBS Promotion Award: Print RDA